The next stop, the eighth stop already can be found in the capital of France, Paris and is Ladurée. Since 1862 Laduree first started as a bakery and developed to a pastry shop and nowadays Ladurée is a tea salon, pastry shop, restaurant, chocolate shop and an ice cream parlor. Ladurée has several locations worldwide, but the most beautiful one is located on the Champs Elysees in Paris. Everyday people from all over the world visit this location and the waiting row most of the time starts outside of the building. The most famous product of Ladurée is the macaroon. In French these are called ‘macaron’. These are small, round cakes, crisp on the outside and smooth and soft in the middle. There are several flavors and every season there are new flavors available. I love the macaroons and every time I am in Paris I need to visit Ladurée. My favorite flavors of the macaroons are caramel and coconut. Furthermore, Laduree has a very large collection of other nice things to buy, such as candles, scarves, champagne, soap, hand cream and many more. So, when you are visiting Paris my advice would be to definitely visit Ladurée and try a macaroon.
Social media research
Ladurée has got a Facebook page and a Twitter account. The Facebook page has got over 7,000 persons who liked the page and on this page messages of products, new flavors of the macaroon and photos are placed. The twitter account has got over 2,000 followers and people can read as well as on the Facebook page new developments and products. This company is busy with developing their social media tools and this is a very good thing.
Recommended, or not? I would rate Ladurée with definitely five stars. I have never been to the restaurant of Ladurée, but only with the experience of the other products of Ladurée I really love to visit the store and eat macaroons. The sweet taste of the different flavors are the best and you should definitely need to try this in your life!
Score: ★★★★★
Ladurée is simply the best!